Last week my average CPC on Chitika was 11 cents. The same report is now showing 44 cents. Does anyone notice this behavior with Chitaka? Or this is always the case where they update their reports 4 or 5 days after the click is made? Please share your experience.
My seems to fluctuate a lot, even considering it's for the same keywords. Furthermore, I hate, hate, hate the fact that they audit their clicks every month. If routinely they can audit down clicks, why aren't they auditing up ever. It just seems fishy and a lil too protective of the advertisers than the publishers. I plan on giving them another month to see how clicks are adjusted before I bail. I never have any issues with any other affiliate or cpc based publishing program.