Does changing the content on a page affect its' rankings?

Discussion in 'Search Engine Optimization' started by eyes2005, Oct 15, 2008.

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  1. #1
    This is about changing the content on a page which has high rankings, and if this new 'modified' page would produce new/lower rankings?
    Lets say you have some of your pages which are highly ranked for some keywords, and you have built good incoming links to these pages/ and have many decent links pointing to these pages.

    Now lets say after a while you decide to modify the content/wording of the page(give the page a facelift) by changing its wording and perhaps some of the tags too, would this change the ranking of the page?

    (Because although the incoming links are still pointing to the same page, they are pointing to different content, so contents + links are good for SEO)

    eg, Lets say one page has good incoming links, ranks #6 for a term "cheap television aerial", and then you modify the content of that page, Will the NEW rank of this modified page possibly change? (which has the same amount of good incoming links in)

    Don't ask Why I want to change the content of the page,- But if I wanted to keep these 'original rankings' can I do this using a redirect, so I don't loose rankings? How would I do this? - using a redirect, so I don't lose rankings on a new modified page?

    Thanks
     
    eyes2005, Oct 15, 2008 IP
  2. LawnchairLarry

    LawnchairLarry Well-Known Member

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    #2
    Changing the content of a webpage affects the ranking of that webpage. In fact, it affects the ranking of your entire website! This is a very important aspect in the process of SEO, referred to as on-page search-engine optimisation.
     
    LawnchairLarry, Oct 15, 2008 IP
  3. seo_cel

    seo_cel Banned

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    #3
    Since content holds great importance in an on-page optimization, it may affect your site's rankings depending on what keywords you'll be changed in your content.
     
    seo_cel, Oct 15, 2008 IP
  4. eyes2005

    eyes2005 Well-Known Member

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    #4
    Thanks. Can a 301 direct be used to my advantage in this 'changing content' situation?

    or is that a fake way, and google doesnt like it?

    or doesnt google mind you using 301 directs to keep your 'original rankings' and doesnt penilize you for it?- or does it penilise you for it?
     
    eyes2005, Oct 15, 2008 IP
  5. shilpamg

    shilpamg Peon

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    #5
    yes, if you are wirting a high quality content then it may increase your site ranking and also the visitors on your website.
     
    shilpamg, Oct 15, 2008 IP
  6. rosy1

    rosy1 Peon

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    #6
    Yes, I have experience that I changed some content and I got my page in 1 st position in Google.
     
    rosy1, Oct 15, 2008 IP
  7. SoulfulDude

    SoulfulDude Peon

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    #7
    Relevance is key. Your on page SEO and content determines the relevance of your site to keywords searched. There is a specific mathematical formula )or algorithm) which calculates this based on the content of your page and other factors. Changing even the position of a keyword on your page can significantly affect the ranking of the page
     
    SoulfulDude, Oct 15, 2008 IP