Does Capslock Affect Ctr?

Discussion in 'General Marketing' started by Tudi, Jan 8, 2008.

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  1. #1
    I'm wondering if putting CAPS on a web page's title positively affects the CTR in the search engine results page. For example:

    My Company - Web Design, Advertising, Web Hosting
    My company is dedicated to bringing you the bla bla in bla description.
    www.mycompany/ - 19k - Cached - Similar pages
    and

    MY COMPANY - WEB DESIGN, ADVERTISING, WEB HOSTING
    My company is dedicated to bringing you the bla bla in bla description.
    www.mycompany/ - 19k - Cached - Similar pages

    Would it make a difference in the SERPS? Would people click the CAPS'ed title more? Post your opinion please.
     
    Tudi, Jan 8, 2008 IP
  2. MTbiker

    MTbiker Well-Known Member

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    #2
    In that example, I doubt it, because all caps is hard to read. But if used properly it can certainly increase CTR. Lots of other things do, too, like ***symbols$$.

    But every case is different and there's no substitute for testing which combo is the best for your unique situation.
     
    MTbiker, Jan 8, 2008 IP