I've looked at traffic from G and from Yahoo and I think Yahoo is hands down better - in terms of the quality of traffic. Does anyhow know how that stacks up against Bing? Where are the ad dollars most appropriate spent if I'm targeting the real estate vertical?
I can simply tell you this. I am currently running ads on both Google and Yahoo-Bing. In the last seven days Google has returned a 4/1 ROI. In the last seven days Yahoo-Bing has returned a 11/1 ROI. You tell me, what's worth it, now. The partnership has increased its reach and still the CPC's are very low.