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Does anyone use email marketing?

Discussion in 'General Marketing' started by Mari Anne, Jan 29, 2011.

  1. #1
    Do you think it's worthwhile to use email marketing - newsletters, coupons, and so on, to promote your product? As compared to other forms of marketing, it can be the best way to get customers back to your site again and again. Does anyone use newsletters in conjunction with Adsense strategies?
     
    Mari Anne, Jan 29, 2011 IP
  2. Mats Loefkvist

    Mats Loefkvist Peon

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    #2
    Hi,
    Email marketing is the bread and butter for any serious internet marketer. The whole purpose of driving traffic to a website or a blog is to capture the name and email of your visitors, which is usually done by offering free QUALITY information. In this way you are building a list of customers interested in what you are offering. The list is your Gold Mine as you use it to send information and more offers again and again, all by a simple email.

    One of the most popular email Auto Responder is "Aweber".
    Check it out and start building a list... otherwise you will work forever just trying to get new traffic..:confused:
     
    Mats Loefkvist, Jan 29, 2011 IP
  3. avermat

    avermat Member

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    #3
    I would say email marketing is the MOST important part of an online business. In my opinion it gives the highest return for the time spent compared to other marketing efforts, especially if you have a good autoresponder series.
     
    avermat, Jan 29, 2011 IP
  4. Essex Girl

    Essex Girl Member

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    #4
    Couldn't agree more. However it's getting harder and harder to get your emails delivered and read so it's not enough to have good quality content, you also need to have killer email headlines.
     
    Essex Girl, Jan 30, 2011 IP
  5. DennisWhite

    DennisWhite Peon

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    #5
    I think every internet marketer should be using email marketing.. this is one of thee most powerful ways to build a relationship with your market and allows to to make a ton of money long term with good products
     
    DennisWhite, Jan 30, 2011 IP
  6. Mari Anne

    Mari Anne Peon

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    #6
    Here are some rules of thumb for good email subject lines: Localization helps (including the city name) but not personalization (like the person's name); avoid using the words help or sale or free. Keep it 50 characters or less. Remember emails with the highest click through rates are generally timely information, surveys, invitations, or required information, like updated logon info.
     
    Mari Anne, Jan 30, 2011 IP
  7. magnus1

    magnus1 Peon

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    #7
    Couldn't agree more. The first thing any serious marketer should do is collect emails and compile a list.
     
    magnus1, Jan 30, 2011 IP
  8. jmbinfo

    jmbinfo Well-Known Member

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    #8
    Email marketing has the highest overall conversion rate. Why do you think you get so much spam?
     
    jmbinfo, Jan 30, 2011 IP
  9. Steve Marino

    Steve Marino Peon

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    #9
    That it's really cheap to send is a large factor.
     
    Steve Marino, Jan 30, 2011 IP
  10. victoryreds

    victoryreds Peon

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    #10
    i think social networking is more effective than email marketing nowadays
     
    victoryreds, Jan 30, 2011 IP
  11. myrocky

    myrocky Peon

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    #11
    yes, exactly. it's one thing to have good content but if your title sucks, no one will read them -- those inbound links you put on your articles will just become useless. I usually go with "20 Do's & Don'ts for your company" or "The Five Best _____ for your company"... from experience, i found that if your headline or title has a number, it strikes interest more.
     
    myrocky, Jan 30, 2011 IP
  12. locdev

    locdev Active Member

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    #12
    Email marketing is very effective if you use it right way. Very effective for existing customers and opted-in people. Not effective for purchased lists, collected emails and other SPAM and near sources of contacts.

    If you don't have a list it is better to purchase adv space in a 3d party popular list than purchase a contact list itself.
     
    locdev, Jan 30, 2011 IP
  13. rain21

    rain21 Active Member

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    #13
    if you have an online business, email marketing is one of the best ways to get clients. So its a good option for you.
     
    rain21, Jan 30, 2011 IP
  14. MelbourneGraphicDesign

    MelbourneGraphicDesign Peon

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    #14
    Despite the popularity of social media marketing, email marketing is still one of those traditional marketing strategies that will bring you a long, long way. Of course, you would need an emailing list for this and good material so you can capture the interest of your target audience. But, with email marketing, you will have a greater chance of increasing your popularity both online and offline, especially when done along with the more recently popularised marketing tactics.
     
    MelbourneGraphicDesign, Jan 30, 2011 IP
  15. desperateboy

    desperateboy Peon

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    #15
    It is useful techniques to convert list into buyers by sending them attractive packages and giving them detailed information & call them to website so they can spend some time to website. It is up to you because it can work great.
     
    desperateboy, Jan 30, 2011 IP
  16. AngelInvestorGroup.com

    AngelInvestorGroup.com Peon

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    #16
    well,maybe will try email marketing...
     
    AngelInvestorGroup.com, Jan 31, 2011 IP
  17. Ella Marie

    Ella Marie Peon

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    #17
    You can forget worrying too much about subject lines and open rates if you use email marketing to build a relationship with your subscribers.

    If you do it right your list will come to look forward to your emails and the news/content you provide. They will be more responsive and more likely to buy your stuff and your recommendations.

    Take the time to nurture your subscribers.
     
    Ella Marie, Jan 31, 2011 IP
  18. Justin_Dupre

    Justin_Dupre Peon

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    #18
    Email marketing is the cheapest and most effective way to build your business and network.
     
    Justin_Dupre, Jan 31, 2011 IP
  19. aira

    aira Active Member

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    #19
    I just don't know how effective email marketing these days, since the way of marketing is changing now and everybody's busy in social media marketing
     
    aira, Jan 31, 2011 IP
  20. inspiredguy

    inspiredguy Peon

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    #20
    As mentioned earlier you want to send quality free information on a regular basis to your list. This builds trust. Only occasionally should you send offers for something. Also, set everything up with an autoresponder to deliver the emails every couple of days or so.
     
    inspiredguy, Jan 31, 2011 IP