Hi, I think that if you have budget problems and your english is good enough you can write a PR by your self. PR Web has all the tools to help you with your press release: 1. Read this first: http://www.prweb.com/pressreleasemistakes.php - Mistakes of writing a PR. 2. Read this: http://www.prweb.com/pressreleasetips.php - Here you have tips & templates. 3. Read some good PRs which got high ranking here: http://www.prweb.com/newsbycategory/index.htm More tips that i'd gathered and seems important to me: 1. do not try to advertise. 2. write about your product/service in proportion to it's value, don't exaggerate Good Luck!
Oh, absolutely! I always distribute my press releases online as well as to a targetted list, but if there's a specific publication I want to target, I'll always contact them directly.