Hi guys, I just read this interesting study about Doubleclick Ad Exchange: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//doubleclick/pdfs/DC_Ad_Exchange_WP_110117.pdf Apparently, "Google research has demonstrated that publishers using Ad Exchange see an average eCPM increase of 136% across their entire unsold inventory pool compared to direct-booked deals with ad networks." Does anybody use it and if so, what are your results? Kean