Lets say that I have an article on cats: Cats are great furry creatures. They sleep a lot and require little work. Sometimes they shed a bit of hair, and that is annoying. But for the most part, cats are great creatures. Their primary diet requires fish and other various forms of cat food. NOW -- if a user searched for "fish cat food", the above content would pop up because FISH and CAT FOOD are near each other. MY QUESTION: What if FISH and/or CAT FOOD were ANCHOR text. Would this benefit or hinder this paragraph?
Many people believe that in-content links count for more than links in navigation menus and footers. Search engines also give more weight to link text than to regular text. So yes this would help.
But if I have an anchor link within context, its basically saying that the info is ON another page, this making it LESS relevant..
I do this type of keyword-rich internal linking fairly extensively on all my pages. Everything I have read and heard suggests that it will benefit both the page on which the links occur and the page(s) to which the links are pointed. Only the algorithm engineers know for sure, but the consensus of SEO opinion seems to be that this is good practice.
yep thats what i do too now.. it totally seems that if i put a footer link even on several hunderd pages of the same domain it has less effect then if i did a blog post..
Yes definitely its very simple logic. As google is giving more importance to anchor text with in content rather than regular links because regular link may or may not be relevant to that content but anchor text is similar to that content which shows more chances of relevance.
I've heard the anchor will matter more in the middle of an article, than at the end, or in it's last paragraph. I think this is untrue. Just don't put it dead last.