Based on the above information you may be confused as to why anchor text would even matter in regards to SEO. The answer is (like so many other questions related to SEO) – backlinks! When you link back to your site on the Internet, you are creating a backlink for your site. Backlinks let the search engines know that your site is valuable. However a regular backlink that does not contain anchor text will not give the search engine a quick and reliable way of knowing what keyword that page is targeting. For example, if you have created a page that pertains to the keyword “web pages†and you link back to this page with a regular URL, you can see that this link does not really reveal a lot about the destination of the link. However if you were to use anchor text to disguise the link as the clickable words “web pages†then you would make it easy for the search engines to index that page as pertaining to that keyword.
According to me only Anchor text plays the in ranking. Without creating links, is to difficult to get rank in search engine.