Hi, We have scheduled a brand new e-book with tips and tricks about DJ marketing on our blog. The e-book contains a lot of information, which is valuable to our visitors and will be completely free to download. My question to you: how is the best way to 'launch' this e-book, to let other websites link to our blog to promote the e-book as well. Any suggestions?
you can promote it with the paid linkings, and the downloading E book servers is also valuable and working.
The best free ways to launch it would be an email list if you have one, or social media such as twitter and facebook, linked in, google plus...or of course good ol' forums! hope that helps.
You should be in forums, with your ebook listed in your signature line. However, make sure you don't just go to the forums to spam them. Be sure that you're adding valuable, thought-out information. Also, make sure that people who download your book are added to your list through an autoresponder.
Are you planning to have people opt-in to download the book? I always think that's a good idea to get an email out of the deal, so you can continue to engage with your audience. If you haven't already, I would put together a really good landing page that explains the book and how it will benefit the reader. Then you can promote that page through various channels.
Sidenote: this e-book is completely free to download. Maybe I will collect the e-mailadresses via a opt-in form to let our visitors download the e-book.
It is right that ebook can promote your blog, because it can be viral marketing. It is better you give free ebook with your link ( your blog link ) , so the reader click your link so you get a backlink.