Does Adwords Have Different Min Bids (For Same Keyword) For Differerent Locations?

For example, if I start a campaign with a keyword fat loss, and set its default CPC to 5 cents, and target it to US, adwords might show that my bid is too low for a highly competitive keyword in US. What i want to know would the min bid change if i change the localtion to say a specific area like honolulu (considering that that product has relevence in honolulu but does not have many marketers targeting that region).

Also does targeting an ad to New York improves the quality score rather than setting it to entire US region?

Has anyone observed it ?

 

Yes, targetting a smaller specific region will generally result in a lower CPC. I have also seen higher Quality Scores when targetting smaller regions but have not had enough feedback to justify that this is always the case. Nice observation though!

 

Hi,
What i have observed is, even though if u bid 5 cents, u would receive clicks in us. i can say this, bcoz i had ranned a campaign of similar health product targeting entire US, and receive clicks everyday both on search as well as content network.

 

Rahul, if you were receiving 5 cent clicks in the us for a health product, you must go ahead and promote it well man.
Either your landing page was well optimized (QS: 9 or 10) for the keywords you bid on
Or, there are very less, or none advertisers for your keyword.

 

CPC varies from region to region. For US, for any non popular keyword also, the min CPC is 5 cents, but for other regions such as some asian countries, the min CPC can be 1 cent as well.

 

Minimum bids are at a country level I think, based on experience, but possibly at international level. Actual click costs are usually less (on average) if you target a specific region, but will occasionally be higher because someone else is doing the same as you.

Here's some evidence... the numeric ID Google assigns a keyword in your account is the same as any other AdWords user using that keyword - they lump them all together. If Google tried to work out a min bid for a keyword for a very small geographical area, it typically would not have any data to do so.