Hi All, Google AdWords's new successor is on line-up now. It is called as "AdWords Enhanced Campaign". Google has announced it on February 2013 and it is in auto-upgrade process for all the previous AdWords Campaign starting July 22 2013. I have read a bunch of help resources offered by Google, but in a doubt about one thing. A new bidding method has been offered by Enhanced campaign (called as "Bid Adjustments) that can be implemented at Campaign and Ad Group level. But does this bid adjustments also available for Keywords level bidding?
No, the adjustments for devices, schedule and location are only at campaign and ad group level. So if you want to adjust the bids for a certain keywords you have to add them to different campaign/ad group with the proper bid setup. However you can make other types of adjustments at keyword level by using automated rules.
Thanks for your reply. This sounded pretty strange? Google is taking control in its own hand by not allowing people bid at keyword level appropriately. I don't think this would be digested properly. Google will simply take money away from people.