I know AdSense pays publishers for every click, but is there a way to be paid from a CPM model? Since AdWords advertisers can pay per CPM, it only makes sense that publishers can be paid per CPM as well, right?
Yes. If you look carefully you can sometimes see fractions of a cent or penny associated with no clicks in your account. These come from CPM ads
I've always wondered this myself. I notice sometimes adsense will pay me a small amount of money even when I didn't get any clicks. So I think maybe some ads are CPM.
My thinking is this: So I've done site-targeting before as an AdWords advertiser, and I've paid about $3.00 CPM. Google said 2-3 years ago that they split the ad revenue 68/32, with google raking in the smaller share. So it would make sense for the publishers to get $2.04 CPM, right?
Adsense uses Clicks on Ads mainly to determine your revenue but there is also a percentage per a certain amount of impressions (I think about 1000), although they don't say how exactly it's calculated, you will need a lot of page impressions if you want to earn with adsense if you don't want to rely on clicks, which is pretty hard though.