Does adding more keywords increase the price?

Discussion in 'Google AdWords' started by carlwenrich, Jul 10, 2008.

  1. #1
    or just the number of clicks?
     
    carlwenrich, Jul 10, 2008 IP
  2. TheAdwordsProfessor

    TheAdwordsProfessor Guest

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    #2
    Not really sure I understand your question fully, but the only price that would increase is your ad spend - having more keywords increases your ad exposure, your clicks, and thus your ad spend.

    Aside from that, adding more keywords doesn't directly impact the amount you spend per keyword.

    We could go much more in depth about the impact of adding keyword phrases to your campaign that in turn impact your quality score > which in turn impacts the max CPC, but I think that's a bit over the top for your question!

    thank you

    TheAdwordsProfessor.com
     
    TheAdwordsProfessor, Jul 10, 2008 IP