running campaigns on Adwords" getting impressions and clicks although not converting" for tile and stonewall" other ads seem to be working fine: question is should i ad more keywords or stop that Ad Group or start a new ad group? any tips...
It depends over quality of those keywords. Try to create specific AdGroups with different type of keywords (broad, phrase, exact). What is your conversion? Sale, call, lead? Did you try to convert by yourself? Did you test the funnel?
Funnel represents steps which user needs to take to make conversion. Eg. click on product, go to basket, go to checkout -- > thank you page. Or Funnel can represent different streams of leads.
Started working in this just now" however click on product, go to basket, go to checkout" IM NOT SEEING this ?
It helps as long as keywords are relevant. If your KW is "for tile and stonewall" (?) try "+for tile and stonewall+" and some variations "+for tile", "+for stonewall". But I'd suggest you to add this two into separate ad groups. Adding keywords helps until they are relevant and cannot be (all) used within ad text, then it is better to add them to other ad group.