Gday all, I'm new to adwords and have had a good look through the forum before starting this string, so my apologise if already asked and answered. I was hoping to run an adwords campaign linked to a single test-page to test a) level of traffic it generated and b) cpc rates. The site is www.adios-debt-hello-savings.com which has operated outside normal internet marketing channels until now. I recently heard however that the landing page plays a part in the Quality Score and that Google's system is not favourable with such an approach ie invest in the entire website and hope the investment was worth it. I'm not very excited about the $4+ CPC estimate on some of the keywords I have in mind. But I gather a good quality score could bring the CPC down...a confusing chicken and egg that I'm struggling with. Appreciate any thoughts. Cheers John
You can still create a campaign with single page.. just ensure you have lot of content on the page... also add the about us, privacy policy & disclaimer page...