hay guys please help me to find document for ppc management?? I want to learn ppc from basic to expertise ?? thank in anticipation. Ozone layer holed
I have read a book called Search Engine Marketing i think it is published by IBM press. You should be able to find it on amazon. I recomment the book. It is a little dated however it will give you a good base with PPC and will put you in the right mindset. Hope this helps
Try google help center and seobook has a very good and detail chapter and in general a lot of info that you will need.
ewhisper.net is good, geddes even has an adwords case study you might want refer to if you get slapped with the low qs $5/$10 bids, but he covers msn adcenter and ysm too and as already stated, check out the adwords help center, seobook as well