Do you work in a PPC or SEM agency?

Discussion in 'Google AdWords' started by billythemexican, Oct 11, 2012.

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  1. #1
    How do you manage your clients budgets?

    So Client X wants to spend $30,000 a month in a 30 day month, how much is that per day? $1,000.

    After 3 days into the month the account has spent $2,200. Is it spending below the required rate? yes, daily required rate is now $1,029.63.

    Instead of calculating this manually each day or every 2nd day, is there a better way?

    Have you developed a solution that does this for you automatically or semi-automatically?

    Thanks for any tips or advice.
     
    billythemexican, Oct 11, 2012 IP
  2. wtg

    wtg Well-Known Member

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    #2
    any problem in setting the daily budget at 1000$ and making sure you research enough keywords and impressions / clicks to spend that much ?

    I would be helpless if the market is small but for a good market maintaining this should not be a problem.
     
    wtg, Oct 12, 2012 IP
  3. hostas

    hostas Greenhorn

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    #3
    some times I use Automated rules for this, but usually I manage manually for about 2 weeks daily and after this time it's possible to make bids changes for each week day for reaching daily budget.
     
    hostas, Oct 13, 2012 IP
  4. lokesh181

    lokesh181 Peon

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    #4
    basically what i do is manually i.e i calculated it manual and not taking so much time...... and anther reason is no so much site for this task.........................Thanks..........................
     
    lokesh181, Oct 13, 2012 IP
  5. zrogo

    zrogo Greenhorn

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    #5
    Keep an eye on the trend as you will gain invaluable insights. You may notice that it's more worth it to spend more money on weekends rather than weekdays. If you have a 30k monthly budget you don't need to spend 1k a day but optimize the daily spend to maximize the ROI you achieve from the spend.
     
    zrogo, Oct 16, 2012 IP
  6. sigmainfo

    sigmainfo Active Member

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    #6
    Billing cycle for daily will not be same. Say if you have allocated $1,000 per day then surely Google will maintain the credit amount with in the campaign and yes, sometimes in a week say in week days, your budget will get utilized while in weekends it will not. so this way sometimes in week days your budget will reach to $1,500 while in weekends your budget may reach to $500. This way what all budget you have allocated to your account say $30,000 in a month then Google will not exceed this amount while you can see the fluctuations in your daily spend.

    This way you can just set the max amount you want to invest and get utilize it in a better way.

     
    sigmainfo, Oct 17, 2012 IP
  7. interactivemaxmarketing

    interactivemaxmarketing Peon

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    #7
    Great News! Google just released a tool today that allows you to manage your clients budgets all together. You should look into that as it might help you. If you would like more information or help contact us.

    Interactive Max Marketing
     
    interactivemaxmarketing, Oct 30, 2012 IP
  8. Sikhar

    Sikhar Peon

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    #8
    We can set the budget on per day basis in this google will not spend much from that budget. Google also provide service MDS where you can set client budget simultaneously.
     
    Sikhar, Oct 30, 2012 IP