Do not follow me on twitter if you have tissue paper feelings. @tonyknuckles usually takes care of those that get in his feed though.
I dont use twitter or anything similar. I dont know if you have noticed the wall on people profiles on facebook start to look alot like twitter.
Within 1 weeks time , I've been able to ge over 900 clicks to a wide variety of keyword searched items through twitter. The technique is to sound and be authoritative while offering assistance to those that might need it. Companies have started using it as part of their customer service back channels as well.