I was checking the old thread that covers this topic (2021) and started wondering how/if things have changed. The exact topic was whether people use QR codes to promote their websites. I expanded the topic a bit since I use them for much more than just that. I share coupons and directions to our store’s location on Google Maps (we recently opened a physical store), ask for feedback, give our customers access to free wi-fi while at the store... Customization features allow you to add a logo or select colors to match your brand aesthetic; you can add a CTA or customize the background. The big players have been using QR codes for a long while. For example, Coca-Cola started using them way back in 2011. Over time, they got to the point where the QR code scan delivered an AR story with characters teasing each other and making up with Coca-Cola. Starbucks uses QR Codes to direct customers to download the app, help them find the nearest Starbucks, check the menu and card balance, and shop. Integrating AR, VR, and personalized content for higher engagement is becoming more common and really opens the door to creativity. We are yet to see what other future trends might be developing as we speak. So, the question I have is - do you use QR codes for your marketing campaigns? Why/why not?
Yes, it's been a while since we started implementing them in our campaigns. More or less for the purposes you listed, perhaps I can add sharing them on social media to promote new products and offer special deals to our followers. Oh, and recently we had a big event, so we used them for check-ins. While writing this, I tried to figure out why someone would be hesitant to use QR codes. The security aspect comes to mind first, it might be risky. For example, we are being warned about quishing and other types of cyber-attacks/scams all the time. And I get it, whether we create and share or scan the codes, we have to be careful. For example, the QR code generator I use is SOC 2 Type 2 certified, uses HTTPS encryption, offers single sign-on (SSO) options and custom domains, password protection, and multi-factor authentication (MFA). Once you have this covered, these versatile little things can be used in so many ways. Features like advanced analytics and tracking, retargeting users on Google or Facebook, personalized campaigns, and integration with Google Sheets or sales CRMs are a very much appreciated bonus. And I completely agree about creativity - with some imagination, you can really boost engagement and run successful (and fun) campaigns.
Hey Edna, I believe QR codes can be a valuable asset for businesses looking to enhance customer experience and drive engagement. The customization features you mentioned also help in maintaining brand consistency and aesthetic appeal. Personally, I have seen the benefits of using QR codes in marketing campaigns by making it easier for customers to access specific information or offers instantly. It's all about enhancing convenience and providing value to the end-user . Cheers, Aron
QR codes can be a great asset for promotion, although form a security stand point there are ways this can be taken advantage of. North IT's YouTube channel has many good tips on how to stay safe. https://www.northit.co.uk/posts/north-it-launches-our-youtube-channel/
Yes, I do recommend and use QR codes in marketing campaigns, as they have evolved into powerful tools for customer engagement. They now enable not just website visits but also AR experiences, personalized content, and seamless transactions.
I run a small business with both an online store and a physical shop, I've been using QR codes a lot for my marketing strategy. Most emails I send include a QR code linking to a special discount - great for converting inquiries into sales. My website features popups with QR codes linking to exclusive offers, which have boosted engagement significantly. For digital downloads, the QR code on the packaging takes my customers directly to their purchase, feedback/review form, or bonus content. In-store, customers scan a QR code to connect to our Wi-Fi, super easy and fast. Many customers shared they're very happy to have this option. So I definitely wouldn't agree that QR codes are bad for customer experience. Comes to safety, yes, there are risks, which is why you choose a generator with advanced security features. I was researching for days before I decided to use Uniqode (formerly Beaconstac) and it was predominantly because of how much they put into making the QR codes safe.
They not only promote my website but also help share store info, feedback, and special offers with customers. It’s cool to see how brands are getting creative with them, and I love the idea of integrating more engaging features like AR in the future.