How did you notice that? Do you have any hard evidence? If you read my posts, I do have hard evidence to quite opposite. As I have mentioned, for my specific example we had 6% lead conversion from the popup, which is huge.
1- Some clients demand attention – Hijacking the entire screen isn't subtle, but it certainly gets attention. They focus on one message – With so many different messages on your site, pop-ups give you space to focus on one call to action (CTA) 2- While the average conversion rate for pop-ups is 3.09%, the top pop-ups have almost 10% conversion rates. Of those top-performing pop-ups, 92% of them have pop-ups that display after 4 seconds. 3- 1- OptinMonster. OptinMonster is a powerful online lead generation software that's used by millions of websites. 2- TrustPulse 3- HubSpot 4- Icegram 5- Ninja Popups 6- Bloom 7- Elementor Pro 8- Thrive Leads Hope it will clear your all confusions.
Yes i use pop ups (hover ads) on my site. It certainly boosts my conversions on both desktop and mobile.