The concept of Attraction Marketing is fairly simple – Promote and Brand Yourself FIRST… not your network marketing or MLM business. You want to make your personality shine. You want to convey more message and personality in various ways and the best way to do this is through multiple forms of media. For instance, get yourself a website that is branded with YOUR name like http://yourname.com. You can also brand yourself in avenues like blogs, videos, and social network and social media sites like Twitter, Facebook and other properties. List building is a GREAT way to brand yourself and build credibility. When branding yourself, you want to make your prospects resonate with you and this can be done through telling your personal “storyâ€. Once people begin to connect with you and trust you, as well as get to know you, they will naturally want to join you in business. One essential thing when using the Attraction Marketing technique is to provide value to people. You do not want to push your network marketing business on your prospects right out of the starting gate. Keep in mind, your prospect has probably been exposed to thousands, of other income opportunities on the Internet and their phone is probably ringing off the hook with people trying to recruit them. You will stand out by doing the exact opposite. Give them value and genuinely want to help them. This can be done through various ways like blog posts, email messages, forum posts or videos. You want to focus on solving their problems rather than selling them on your products and services. There are thousands of people already utilizing Attraction Marketing and are significantly cutting their advertising costs in half by this approach. To use this approach there are some fundamental steps you should follow, should you decide to follow along with this approach. First, get yourself a blog, or use one that you already have, and begin posting to it regularly. Start out with posting up a few articles that are geared towards helping people in some way. This can be anything from marketing tips to personal development. Next, get out in the social network sites, by connecting in places like Facebook, LiveJournal, or Twitter, to grab the attention of potential prospects and begin building relationships. Be sure to add value to places like this and not approaching these places with your marketing message. It is okay to promote your business occasionally here, but follow the 80/20 rule…80% of the time you are adding value….20% of the time you are promoting your network marketing business. By consistently adding value and offering help through information in personal development, online marketing, and business growth, etc.,… as well as providing resources, tools, and leadership to others, you are positioning yourself as a leader in the home business industry and will attract others to you. When you are saving time chasing new prospects and trying to recruit them into your home based business, it will leave more time to focus on the necessary things that need to be done like marketing and producing more content as well as helping those that are already a part of your team. To Your Success! Wendy