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Do you use any software to optimize your ad campaigns on Google Ads?

Discussion in 'Google AdWords' started by Nataly Grutsa, Jun 13, 2019.

  1. #1
    Hello, many companies now use software solutions(ready-made or customized) to drive their campaigns on Google Ads to save time and money, reduce human involvement etc.

    Have you ever tried any in your work? How was it?
    SEMrush
     
    Nataly Grutsa, Jun 13, 2019 IP
    SEMrush
  2. mktngguy

    mktngguy Member

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    #2
    I've used two such tools: WordStream, and Adalysis. I consider the latter one more valuable.
     
    mktngguy, Jun 13, 2019 IP
  3. Public Advertising Agency

    Public Advertising Agency Peon

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    #3
    I've tested out a couple of these, notably Wordstream. I still use their free monthly reports. These platforms are great for identifying opportunities and making quick decisions but I do feel that you can't rely entirely on their automations. Google Ads has so many of these already built in and IMO nothing beats the human element.