Do you use Adwords Macro/Keywords Substitution?

Discussion in 'Google AdWords' started by collegetextlinks.com, Mar 20, 2009.

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  1. #1
    Would love to see how people are using Adwords Macro/ Keywords substitution and their impacts on CTR, conversion, landing page optimization process?

    Thanks in advance.
     
    collegetextlinks.com, Mar 20, 2009 IP
  2. blcopper

    blcopper Greenhorn

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    #2
    If you mean dynamic keywords, I have found that clicks increase but conversions decrease. You can pass the keyword if you are using your own tracking software which is handy but I use GA so I get that anyway.
     
    blcopper, Mar 22, 2009 IP
  3. alrightpeter

    alrightpeter Peon

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    #3
    It depends on many things. Setup a test ad and see if it works for you.
     
    alrightpeter, Apr 16, 2009 IP