Do you think Google Adsense will last?

Hey guys.

I was just thinking...do you guys think google adsense is going to last long? What I mean is: Does google adsense have a bright future?

 

Well..This is the brightest question I have ever read in this forum.
The answer to your question is - YES. Google adsense has changed the way PPC is looked at. Smaller players (webmasters) have come into this whole ball game, making the PPC base all the more bigger.

It will keep growing. And the other 2 biggest players in this world of SEM, publisher networks and PPC are in - Yahoo and MSN(should be coming in very soon, another 2-3months)

So go ahead and take a plunge in this gold rush (one advice, be genuine - cos google doesnt like unethical people or firms)

 

I just had a look on the net and Eric Schmidt if im right engineer of Google adwords was interviewed by fortune in december last year in which he was asked what the feature will bring for adwords, indirectly for adsense as well in which he responsded that we are right now just at the start of something really big still to come. Their intention will be to target whole themes instead of just selling keywords. So yes there is a bright feature for adsense.

 

We are just seeing the beginning. As more advertisers re-direct more of the marketing budgets online and we see more audio and video become mainstream online, we will see an explosion in growth. Hold on for the ride....the future will be huge!

 

that's the best answer

 

I hope it will lasts.

 

"Nothing lasts forever"

No , No ...I m not saying Goolge is going to close down, but it will be difficult for it to maintain the kind of market share it has enjoyed so far. With players like yahoo and msn coming in, advertisers and web master now have more options.

Internet is a field , that is not capital extensive , but depends more on innovations. As long as Google keeps innovativg new products people will get attracted to it. In years to come fight for top spot will become intense.

In the future , even innovative thinking wont be sufficient enough. The newest trend amongst websites is copy cating successful features of others. Google made its own Google groups on lines of Yahoo groups. Yahoo made its publishers network on lines of Adsense. With kind of user base that Yahoo enjoys , the balance will shift in favour of Yahoo in years to come. (personal opinion).

 

Well this has been one of my nightmare that one day AdSense won't be around anymore. But there are other PPC out there so no worries.

 

nothing lasts forever.

 

I think the bigger question is, Will the opportunity be there for small publishers in the future? Google and Yahoo could decide at any time to limit who is in their program. The need for the small publishers could diminish as they develop more channels of their own. I could see Google, Yahoo and MSN becoming more like the big three television networks of the internet and gaining more control/eyeballs and less need for outside (small) publishers. They could choose only to partner with premium publishers.

 

OMG, Did I just get in on a new future for myself? I just have 9 blogs today, will possibly be more as the day progresses.And I already got some cash in Adsense since the last week.No, September 1st.

 

Actually I don't see that happening at all. That was AOL for a while. They had a captive audience and capitalized on it, but the breadth and depth of content people actually want goes way beyond what google and yahoo could ever provide.

If you look at, Yahoo has had to open itself to delivering traffic outside its own sphere or risk becoming irrelevant, the same way other sources have become irrelevant because they tried to be everything to everyone. You are never going to beat millions of specialized sites that are highly detailed and expert in different areas. It is not possible to compete on that level as a single source.

Look at Google as well.. If they keep expanding their own services and starting limiting accessibility to other sources, they would eventually fall because people's primary use of google is to find information. If they are not finding information in an easy and straightforward manner, somebody else will, and people will migrate there.

I think we can clearly see from modern day satellite and cable television that people want more choices more options etc. The network hiearchy in television was created from technical limitations more than anything else. It certainly wasn't because that is what television viewers wanted.

I imagine if you started a cable company with only ABC, CBS, NBC and Fox on it that you would have zero customers.

 

wonderful opinion digitalpoint.
aeiouy you have valid points as well.

interesting discussion here..

 

My point wasn't that they (especially Google) would limit publisher content accessibility, it was that there is always a possibility of limiting small publishers from profiting from advertising through Google (Adsense).

Your cable analogy doesn't really make sense to me. Google isn't the Internet (some may argue that Cable would be the Internet and Google would be just one of the networks.

Google is moving toward adding push to the pull. It's obvious that they want to permeate media at every level and control the flow of content from source to end. That doesn't mean they want to control the content itself, just the delivery. I could easily see them buying a major TV network in the future.

 

Since AdWords/AdSense is key to Google's profitability, I think it's here to stay for the foreseeable future.

Aaron

 

Adsense is the main revenue source for google. The founders stand to lose billions of dollars if their revenue declines. Advertising has been around for hundreds (if not thousands) of years and as the web continues to grow, it will be harder and harder to for a business to get natural search engine traffic - and more will be forced to advertise. The market is going to grow - but the advertising programs will constantly adapt to market conditions. Adsense pricing is based on supply and demand, and the pricing may go up or down, but whether it is adsense, or similar, I don't see the basic model changing anytime soon. I think there may be even more of a divergence in pricing between quality sites and spam sites, but that isn't a bad thing. The strong will always survive.

Adsense fraud is something that hurts all legitimate sites. Advertisers will only spend what turns a profit for them. Fradulent clicks hurts everyone - just like shoplifting (shrinkage) as it factors into what advertisers can afford to pay. If there was no fraud, PPC would be higher today. Right now, google controls the market, but as more competition enters the market, they will be forced to share more of each PPC to prevent publisher from jumping ship. The advertisers won't be affected very much, but sites running advertising will stand to benefit from increased competition. My local newspaper is owned by the NY Times, and the web (mostly ebay) has forced them to lower prices to keep certain classified advertisers (they have offset this, in part, by raising prices on certain commercial advertising (like car dealers). It just causes a shift in the way the revenue is distributed.

 

Here for some time I would think, but possibly in many and varied disgiuses. Such a huge earner. It really makes me wonder how many squillions they are actually making when I alone spend between $70 - $400 week with them.
I Don't think they will end it soon, if they do the next venture will be a site to see!

 

It'll last as long as Google is around and competitors or some new, innovative, ad model doesn't drive it out of business. Basically, I think, never, although the details of their program might change.

 

Adsense will be around for a long-time to come. The question will be, will little publishers still be around then?