Do you think businesses need to pay for advertising (on Yelp, for example) to get more visibility in

Increased local visibility is definitely possible organically…we see it all the time, and we’ve done it for businesses all over the country. While it’s a bit harder for enterprise businesses to scale out local content, local links, citations, reviews, and social, it’s still the best route to pursue for visibility.

Depending on the vertical, potential customers will ignore the big sites and go right for the high-ranking local sites – plus, showing up in the map pack, the carousel, or the new three pack will always be the best way to get more eyeballs.