I think it can not play great role in getting more repeat custosmers from an ad, more promotion work is necessary.
You cant solely depend on adwords you must also try getting organic traffic by SEOing your site witch takes time.
For keywords that are not in a good position in google search, I use adword. When the position of the keyword is already on top, then adword no longer used for that keyword.
Tracking of our promotion for websites is most important thing .know which all efforts converts well .GA is a Free tool , so why we cant
If you find that adwords generates very little traffic with the same keywords, that might suggest the market does not employ those keywords enough to be worthwhile.
From my experience I have found its not necessity to give ads in high density keywords even the low density keywords can give very effective results
I think that adwords is the easy way to get visitors to a site but when the ads stops running the visitors also will stop, for getting good amount of visitors all the time you have work on SEO, it will take time but worth.
Yes dear Google adwords actually heps us but When We stop paying to the adwords then our all ads will be paused. and all traffic will stop coming
I don't think that Google Adwords is actually helping your site getting repeated visitors and back links. One more thing: Google doesn't count the visitors that come from Advertisement in ranking your website. The ranking of the site is not linked with ads.
Google Adwords is the best platform for getting traffic to your website, provided your content is unique.
I think it entirely depends on your site but also your AdWords settings. We found that blocking our ads from showing on the display network resulted in a better conversion rate. So you just gotta tweak the settings to work for you.
Adwords is too expensive most of the time there are others out there that will improve your RIO *cough* "cough*^
It is fantastic reading some of the post here!! PPC is an incredible tool used correctly. Dont get me wrong it is also very expensive in many cases but there are sooo many ifs buts and maybes and optimisation techniques involved in creating a very good and returnable campaign that it has take 8 yrs for me to learn ( and then Google will change its mind tomorrow and deciding factors of costs and positionschange and we must learn again) Too many bvusinesses think its all about set and forget and just pay xxx for the top spot. Managed properly you can have the lowest cpc on the page but be in position 1 with your ad!! In terms of retaining clients this is down to the site itself and so is conversions dont just think that you have driven traffic to your site and paid through the nose with adwords and nothing or little happened because of adwords. It may be that you have good campaigns but you site, costs salibiliyt factors are just not good enough. At some point all clients will be new wether they come from organic or paid it is the sites job to make them come back time and time again. There are so many other factors that you must take in here, do you all track calls made as a result of PPC? You you remarket first time visitors ( drop java on their first visit and when they search on the display network follow them and show them your ad again and again) ever noticed how when you watch a program like sex and the city the ads on the box are really geared toward mums, hair products etc clever ? not really just info gathering and being ahead on the competition. Paid traffic is one of the most transparent types about and if its not working turn to other areas. Organic ranks are free??yeah right we have clients that pay 000's a month to chase after those elusive page 1 ranks that may never come, granted its free traffic when you get the rank. Satas also prove that searchers are 2 times more likely to convert on a paid advert than an organic one! For retention whay not trial landing pages, look at competition.......