1. Advertising
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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Do you think adwords actually helps?

Discussion in 'Google AdWords' started by xtremers, Feb 4, 2011.

  1. #1
    Do you guys think that when paying for ads on adwords, your website actually gets more repeated visitors?

    I advertised for 2 months, and then after I stopped, all the traffic just stopped coming.
     
    xtremers, Feb 4, 2011 IP
  2. Eschatonic

    Eschatonic Peon

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    #2
    Repeat visitors is not really what Adwords is all about; it will drive traffic to your site whilst ads are running, but that's only because users are clicking on the ads. If you're after repeat traffic, you have to build loyalty and/or brand recognition yourself and Adwords can't help you with that.

    If repeat visitors is your goal, then you need to take a more critical look at your retention mechanisms and user engagement.
     
    Eschatonic, Feb 4, 2011 IP
  3. lindyb52

    lindyb52 Peon

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    #3
    Yes, it does work. You might also want to try MSN Ad Center. It's Bing and Yahoo combined
    for PPC.

    The ads last a lot longer, and the click-thrus are very good!
     
    lindyb52, Feb 4, 2011 IP
  4. gotlivechat

    gotlivechat Member

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    #4
    Depends on your site content. Is there content that will make ppl want to come back again and again?
    Adwords traffic will bring you visitors - in fact they'll bring in as much as you want. Just be prepared to pay.
     
    gotlivechat, Feb 4, 2011 IP
  5. TelVPS

    TelVPS Peon

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    #5
    It all depends on the content of your site. The visitors from AdWords campaigns I've managed on web hosting sites usually have some of the lowest time on site and return visitor ratings.
     
    TelVPS, Feb 4, 2011 IP
  6. Digital_shubhi

    Digital_shubhi Illustrious Member

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    #6
    Only if you got something interesting on your site then only a visitor is gonna come back on it or bookmark it.
    Otherwise you will keep spending money on Adwords and new ones will keep coming.
     
    Digital_shubhi, Feb 5, 2011 IP
  7. gotlivechat

    gotlivechat Member

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    #7
    You'll want to find an alternative way to get visitors to your site. I think you'll find Adwords an expensive way to get instant visitors; it seems better suited for businesses selling goods/services that visitors are looking to purchase instantly.
     
    gotlivechat, Feb 5, 2011 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    As pointed out, visitors will come back only if you give them a reason to come back or remind them. Using PPC to get one-visit traffic is not a good strategy. You got to maximize the cost of that traffic. Do all you can to make them come back.

    Let's say you are an aquarium supplies store. Ways to make visitors come back (and/or buy again):

    * get their email. Send newsletters about fish care and other articles.
    * Send emails about specials you may have and new products.
    * Send emails with a discount coupon.
    * When they buy, put a sticker on product to remind them to buy again from you. For example, if they bought fish food, a sticker on the package reminding them to buy the next package from you.
    * Again if they bought, entice them with a discount coupon or some other incentive.
    * put stickers with your site on everything you sell. Don't let them forget about you.
    * Have a loyalty program, contests.
    * Obviously, give them what they want. Be it lower prices, fast shipping, guarantees, easy online shopping (is your shopping cart complicated to use?) or whatever it might be. Doing a customer survey will help to improve things (check out sites like www.shopperapproved.com for such things)
    * Do a re-marketing campaign on sites they may visit which displays Adwords. In this case, the kinds of sites would be fish forums and possibly pet forums. Your ad can pop up thus branding your site. It takes an average of 7 visits before they buy.

    If your visitors, by whatever means, natural or paid, don't come back, you need to figure out why. Chances are, you're not giving them what they are looking for. But if you do, the cost of that click will pay for itself hundreds of times over. The goal is not only to get a low CPC but figure out the lifetime value of that click. You may spend $1 now and never see that visitor again. But if he comes back again and again, the value of that click is much greater.
     
    Lucid Web Marketing, Feb 5, 2011 IP
  9. ferdyfauzi

    ferdyfauzi Peon

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    #9
    For repeat visitors, I may suggest you sign up with autoresponder.
     
    ferdyfauzi, Feb 5, 2011 IP
  10. Sachin Kumar

    Sachin Kumar Peon

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    #10
    Visitor healthy information should be on your website and your services should be genuine if one time any visitor comes on your website and close the deal (sale), it means he will come back and inform to his friends about your website.
     
    Sachin Kumar, Feb 5, 2011 IP
  11. Adhungry

    Adhungry Peon

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    #11
    Adwords is too expensive most of the time there are others out there that will improve your RIO *cough* "cough*^
     
    Adhungry, Feb 7, 2011 IP
  12. trishan

    trishan Peon

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    #12
    Google Adwords works best for business sites. It can of course work for content sites but as people have said to ensure repeat visitors there are probably more effective methods such as creating quality content that engages visitors. Building links and generally creating an SEO strategy.
     
    trishan, Feb 7, 2011 IP
  13. boggaler

    boggaler Peon

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    #13
    Google AdWords works very well for what it is intended to do: bring visitors who are searching on subjects/keywords that are related to your website.

    For repeat traffic/business to occur, other methods should be employed, like those mentioned above: autoresponders, building a following/reputation/etc.

    Best.
     
    boggaler, Feb 7, 2011 IP
  14. aliceali

    aliceali Member

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    #14
    when you adhere to its policy, you wii find it is veyr heplful
     
    aliceali, Feb 7, 2011 IP
  15. gtmel85

    gtmel85 Peon

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    #15
    I tried it, however there was lots of fake hits. But google did its best to investigate and refunded the money!
     
    gtmel85, Feb 7, 2011 IP
  16. Benopolis

    Benopolis Greenhorn

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    #16
    i signed up the other day, didnt realise that you had to pay an activation fee. Is it worth it?
     
    Benopolis, Feb 8, 2011 IP
  17. mysmile

    mysmile Peon

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    #17
    adwords is one of the fastest way to get visitors to our site.
    but do not expect they will increase our income.
     
    mysmile, Feb 9, 2011 IP
  18. clamchowderz

    clamchowderz Peon

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    #18
    I couldn't agree more.
     
    clamchowderz, Feb 9, 2011 IP
  19. ami123

    ami123 Peon

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    #19
    correct!good job:)
     
    ami123, Feb 9, 2011 IP
  20. cyoung35

    cyoung35 Peon

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    #20
    It would be nice if you could track your adwords campaign to see if you were getting repeat customers from an ad.
     
    cyoung35, Feb 9, 2011 IP