1. Advertising
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Do you tailor your promotions to your email subscribers location?

Discussion in 'General Marketing' started by sarahk, Mar 8, 2019.

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  1. #1
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    This reasonably innocuous email promotion from a travel company is tailored for the Northern Hemisphere but sent to prospects in the Southern Hemisphere.

    If they'd tailored their message I could have received an email saying "Make Summer last longer..."

    The only email newsletters I'm involved with are tailored to recipients in a single country and a single timezone so we don't have some of the issues that internationally focussed companies have.

    So, what allowances for season, timezone, etc do you make?
     
    sarahk, Mar 8, 2019 IP