Do you still advertise with adwords these days?

Discussion in 'Google AdWords' started by johan888, Apr 5, 2013.

  1. #1
    are you still advertise with adwords these days? I think they're getting too expensive ....

    What do you think?
     
    johan888, Apr 5, 2013 IP
  2. sotirooov

    sotirooov Greenhorn

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    #2
    They are not expansive at all if you got to much keyword maybe it will be expansive' but if you got 5 - 10 words its around 0,07$ for click depanding on your words
     
    sotirooov, Apr 6, 2013 IP
  3. gpcmedicalltd

    gpcmedicalltd Member

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    #3
    Hi,
    yup, i am google adwords, but its not expansive..
     
    gpcmedicalltd, Apr 6, 2013 IP
  4. sem-profiteer

    sem-profiteer Active Member

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    #4
    I'm still using AdWords with Bing successfully. There are a lot of other networks if you are looking for cheaper ads, but you don't really get the volume for your time.
     
    sem-profiteer, Apr 22, 2013 IP
  5. superrichguy

    superrichguy Well-Known Member

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    #5
    Depends on what words you are using, they can be quite expensive though.
     
    superrichguy, Apr 22, 2013 IP
  6. fastandtrust

    fastandtrust Peon

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    #6
    yes, but they become so restrict
     
    fastandtrust, Apr 22, 2013 IP
  7. sofiajennie07

    sofiajennie07 Peon

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    #7
    i am a new user of Google Adwords according to my prediction it is not more expensive. And it depend on your products and services if your products and services are higher then your competitors, it this period your ads can receive clicks and not conversion lead the the Google Adwords are expensive for your campaign.
     
    sofiajennie07, Apr 30, 2013 IP
  8. Tom Green

    Tom Green Greenhorn

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    #8
    The CPC keeps going up. They unified Tablets and Computers to raise bids further, and took away the option to target each device specifically. On Bing it remained separate, so maybe if your campaign worked great on tablets, but not so well on PCs, consider Bing as an additional PPC "helper" of sorts.
     
    Tom Green, May 2, 2013 IP
  9. turbovps

    turbovps Well-Known Member

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    #9
    Google keeps on increasing price for e.g term server / dedicated server was less than US$2 couple of years back but now it's over 5 times :)
     
    turbovps, May 2, 2013 IP
  10. gcgipson

    gcgipson Greenhorn

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    #10
    AdWords is pretty expensive these days, but from what I hear, the other networks don't convert well.
     
    gcgipson, May 2, 2013 IP
  11. juewls

    juewls Peon

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    #11
    i use it as part of keyword research - figuring out what works and what does not. Then i invest into SEO. It seems to be working for me.
     
    juewls, May 3, 2013 IP
  12. Tom Green

    Tom Green Greenhorn

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    #12
    For Keyword Research, if you don't use AdWords, you may be lead in the wrong direction. Just because a keyword gets or doesn't get traction on PPC, doesn't mean you should use it on your site or not.
     
    Tom Green, May 6, 2013 IP
  13. melprise

    melprise Well-Known Member

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    #13
    Yes, but the keyword tool gives accurate and up to date info (from Google itself) as to what exact phrases are actually being searched for, which is the most objective metric for search engine based marketing. The fact that people are wiling to pay $X for a term also gives us some clue that the niche is valuable. It's kind of like studying bowling at the bowling alley---if you really want to become a pro, are you going to watch the hobbyists, or are you going to pay attention to the ones who are playing the game for money?
     
    melprise, May 6, 2013 IP
  14. Tom Green

    Tom Green Greenhorn

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    #14
    The Keywords tool can lead you astray or gave you non-converting combos (for me). You have to do the work yourself and without your own experimentation, JUST doing the research with the tool can get you to waste a lot of times. You're not getting conversion info, just what people search for. How about thinking of "The Buying Cycle"? Which stage do you want to get? Awareness? Interest? Research? Buying intent? It all depends..

    Besides, I like your analogy, but you're not watching the pros :) You're asking the salesman which products are best and where is the cheapest place to buy them. Unequivocally, he'll guide you towards the option that's best for him. Nothing like a conspiracy, just don't rely on it for info about YOUR website and YOUR SEO.
     
    Tom Green, May 6, 2013 IP
  15. melprise

    melprise Well-Known Member

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    #15
    Just saying, money on the line changes things. The people who are paying for keywords are probably paying for converting words. That's a better and faster indice to work from than hit and miss experimenting.
     
    melprise, May 6, 2013 IP
  16. Tom Green

    Tom Green Greenhorn

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    #16
    Yeah, the people who are running actual campaigns successfully, could probably give you an idea. But the conversation was about using the Keywords tool alone.
     
    Tom Green, May 7, 2013 IP
  17. smithangela

    smithangela Greenhorn

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    #17
    it depends on the keywords & geography you are targeting.
     
    smithangela, May 14, 2013 IP
  18. Gamrpro

    Gamrpro Member

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    #18
    I still use Google Adwords. From my experience, while the CPCs are pretty high, if you have a service that sells for a high ticket, it is definitely worth it. Not sure about products but for high end web design services, IT consulting, attorneys, etc., where each client averages from a few hundred to a few thousand, even if you are paying upwards of $10 per click, if your conversion on the website is good, it is worth it.

    Hope this helps!
     
    Gamrpro, Jun 8, 2013 IP
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