It is the truth. I'd also recommend using other sites to cross link. Whether it be your own site or to get a few backlinks to your Squidoo lenses. I also recommend Hubpages. If you've got a good grip on Squidoo then Hubpages isn't that difficult to understand. There's differences, and each has it's own strengths. But together you can really drive home your product on a few different respected platforms.