Do you set up seperate Search network and Content Network AdGroups?

Discussion in 'Google AdWords' started by TheAdmin, Jul 23, 2007.

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  1. #1
    I recently set up an AdWords account and just have the Search network enabled and had great CTR for almost all of my adgroups / Key words.

    The thing is, just earlier today I also enabled the Content Network for all of my adgroups for the first time and in a matter of hours saw my CTR plummet.

    My question is, do you all create two seperate Adgroups?

    One for Search network
    and then one for the Content network?

    Is this allowed?

    Any help would be muxh appreciated.

    Veronica.
     
    TheAdmin, Jul 23, 2007 IP
  2. Johu

    Johu Peon

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    #2
    Your content network CTR doesn't affect your quality score for search. I'd suggest to split it into a separate content-only group and use different tracking of some sort for each.
     
    Johu, Jul 23, 2007 IP
  3. ohadgliksman

    ohadgliksman Peon

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    #3
    I always separate them to 2 campaigns as they behave differently
     
    ohadgliksman, Jul 24, 2007 IP
  4. pkddelhi

    pkddelhi Active Member

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    #4
    I agree with ohadgliksman. Don't use both in a single campaign.
     
    pkddelhi, Jul 24, 2007 IP
  5. TheAdmin

    TheAdmin Peon

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    #5
    Thanks, but is there any reason why you separate them, other then to see which performs how?

    Thanks
     
    TheAdmin, Jul 24, 2007 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    Different audience. Don't use the same ads in the content network that you do for the Google search results.
     
    GuyFromChicago, Jul 24, 2007 IP
  7. oseymour

    oseymour Well-Known Member

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    #7
    hmmm...thanks guys....I never thought of splitting them up before....I'm going to try that
     
    oseymour, Jul 24, 2007 IP
  8. sarathy

    sarathy Peon

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    #8
    another advantage is you can have seperate budgets for search and content network.,
    So you can reduce the budget if content campaigns does not work as you have expected

    also if you want some keywords to appear only on search network and not on content network you can do that if you have seperate campaigns for search and content
     
    sarathy, Jul 25, 2007 IP
  9. seostew

    seostew Well-Known Member

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    #9
    Separate them. It gives you a quicker bird's eye view on performance, as well as the other benefits and observations made by the others.

    Those seeing your ads on the content network (Ads by Gooooogle. aka AdSense), aren't in active search mode. You have to interrupt what he or she is reading and be compelling (much like typical offline ads). With search, there is somewhat of a formula based on how the human eye perceives the bolding as it pertains to relevance (this doesn't apply on the content network since all titles are bold, and no KWs are bolded in the ads). As GuyFromChicago, it is a different audience.

    The AdWords Editor makes it very easy to do this. You can copy and past adgroups and campaigns.
     
    seostew, Jul 26, 2007 IP