I like Pepsi from childhood and the taste of Pepsi is the taste of my happy childhood thats why i prefer it.
I hardly drink fizzy drinks any more they're bad for your health not to mention teeth, I want to keep a hold of my own teeth for as long as possible.
Coke wins through having more variety, I love Cherry and Vanilla Coke which makes me a sick man, plus the lemon and lime diet ones. You just don't get that magic with Pepsi.