Do you own certain niches by running different websites on the same topic? As a means to increase online income I have been looking into running different websites on the same topic. Occupying 4/10 top serps instead of 2/10 top serps seems a good way to increase traffic/revenue. Is anyone here using this strategy, and is it worthwhile? If you are, how are you going about doing things differently with the second website? Are you totally rewriting content, etc?
I know of a reasonably sized company who were a competitor to me for a short period. They owned 7/10 top SERPs for the competitive keywords, and it seemed to work really well. Each one had different content, but they all linked to the main 'mother' site. They also had a huge forum, the only real active one in the niche, this linked to the mother site. Worthwhile? I'd say so, they seemed to get plenty of traffic, and they even had people 'donating' towards the forum server costs of $500, when they were taking several thousand dollars/day from their mother site -- don't ask me why noone on the forum worked out that they were linked.