I read today that if you are using PPC to send traffic to an affiliate's homepage via an affiliate link, you can only promote you ads on Google's content network and not the search network. Is this true? Why would it be so that you would have to create your own landing page to promote affiliate products through the Google search network? You can't use redirects, can you? Is the affiliate landing page not sufficient to link to when running ads on the search network? Advice would be appreciated.
Hi Vanalli Look up "Quality Score" and "Relevance" on these forums and you'll find the answer. Cheers Stewart
First, you can run ads in search network pointing directly to your affiliate link. But some sites may not be well optimized for adwords, at that time you need to create a landing page (better be a small page) with relevant keywords and attractive designs to make the visitor move to the real site themselves. By this way you have the control over quality score and keyword relevancy. I think that redirects are not allowed.
To advertise on Google you don't need a landing page. You can put the URL of the company or Website that you are advertising for and put your affiliate link in the 'destination' URL. However sometimes the URL shown on the ad doesn't really match with what you want to advertise, What you really need to get the best results is to use your best 'targeted' keyword(s) in your headline, body, and if possible your destination URL. This will increase your 'Quality Score' and improve your ads chances of higher ranking. To be able to get your targeted keyword(s) into your ad URL you will need to 'cloak' your destination URL unless you're prepared to buy a new domain with the keyword(s) you require. Cloaking is the best option and I've used it on thirty or fourty ad campaigns that I run. I can give more cloaking information if anybody needs it, however I'll be away for the next ten days playing golf (well, someone's got to do it!)so I'll look back on this forum after 18th December to see if anybody needs more information. Ken Nickless http://www.nickmarketing.com