Say I have an ad group with the following: widgets [round blue widgets] "buy widgets" "widgets for sale" ...would it even make sense to have the 2nd, 3rd and 4th keywords listed above in the folder, or should I just leave the 1st wild card one in there, alone? The only reason I'd see behind keeping them all in the folder is that they have different Avg CPC's. (please don't comment on how it's probably not a good idea to have a single one word keyword, I'm dealing with a niche business and I've added every negative keyword in existence to the list, so it's working accurately )