Top 4 mistakes many people make in article marketing: 1. Not producing quality articles If your article isn't of value to your readers, they won't be interested in further information from you and will not be inclined to visit your link. It's as simple as that. 2. Not producing articles regularly "Content is King". Fresh, quality content is the King of Kings. If you churn out fresh, unique articles regularly, you will receive traffic in return. Give and you shall receive, it works in article marketing too. 3. Not writing a compelling headline The sad truth is, if your headline doesn't interest your readers, no matter how good your content is, the article won't get clicked. You need to spend some time thinking about your headline and how to integrate your keyword into it. 4. Not creating an effective resource box "Li Weng is an article marketer who writes articles regulary and enjoys..." Who cares?! Put a strong call to action in your resource box, tell your readers why they should click on your link and it will increase your click-thru rate.