Recently, I am designing a new online shopping store. I try some different themes. But still can't sure what color I would satisfy. I search via google, and found this article about the use of colors and your conversion rate. You can read the article on: http://www.quicksprout.com/2014/01/24/how-colors-affect-conversion-rate/ What may improve conversions on one website could lower conversions on another website. The ONLY way to know for sure is to test, test, test, and then do another test. Anyway, I have found satisfied color for my shop. Hope this article could help you too!
honest and trustworthy - blue passionate about your product - red playful - yellow affordable - orange eco-friendly - green caring - pink, green and turquoise elegant - black and silver high quality - black, silver, gold and purple luxurious - gold, black, silver and purple sophisticated - black and silver powerful - black
A B testing is a great idea. It is about combination of things. I think dark colors are less effective.
Yes colors would might effect the conversion effect, because it is a human psychology that they react by looking at the different color style.If your are going to create any website than prefer only the professional colors,as the colors mention above.Colors shows the great impact in the designing of a online store because marketer's are focus more on designing and content layout.
This is very, very true. Colors are often more important to the online shopping process than eCommerce marketers give them credit for. In fact -- it's commonly thought that colors like red and orange are good for making a call-to-action button pop. Really, green is a much better color, as it implies safety, in a "go right ahead!" kind of way. Orange and red tend to indicate fear and caution, and it's pretty highly recommended to avoid having orange and red "Add to Cart" type buttons. As always, though, it's important to assume nothing, and test everything. eCommerce marketers (and if you're running your own eCommerce store, you're an eCommerce marketer) should be constantly A/B testing various elements of their sites so that they can figure out what works and what doesn't. Hope this helps! Happy selling.
Yes this is so true. Colors combination really matters in conversion rate optimization. The more sharper the color of your eCommerce shop the more customers it will catch and will convert into a loyal customers and repeat buyers of your products/services.
Color may not seem that important at a first glance, but when you go deeper in it you feel it really is. Yes, color could effect to conversion rate. Psychologically, it is one of the most important factor in marketing. Every color have their own importance and effect on someone's mind.