Hey, I'm trying to set up some simple mod_rewrite to create friendly URLs. I've done this before but can't figure out for the life of me why this isn't working. I can enter the shortened URLs into the browser and get to the correct page, but the browser URL bar changes to show the dynamic URL for some reason. Here's the code: RewriteEngine on RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_URI} (/|\.htm|\.php|\.html|/[^.]*)$ [NC] RewriteRule ^product/([^/]+)$ http://www.mysite.com/index.php?sort=product&brand=$1 [L,R=301] RewriteRule ^product/([^/]+)/$ http://www.mysite.com/index.php?sort=$1 [L,R=301] Code (markup): If I visit "mysite.com/product/sony" it changes in the URL bar to "mysite.com/index.php?sort=product&brand=sony". Anyone know how I can keep the "mysite.com/product/" as the URL in the browser?