I recently tried to get accepted at Azoogle, and received a phone call from a young lady who asked me several questions. She wanted to see one of my sites, and when she pulled up the url asked me "did you design that site?" I did do some modifications to the theme, but since it is a WP site I told her I did not do the design. She said when I have some designs to show her, I can reapply....(?). I do some design, but like most people, use WP and off the shelf themes.... It's a new site, and I can understand being turned down for lack of traffic, but it's hard to believe Azoogle requires a custom design.
I have AZ a/c but they didn;t ask me if I designed it. In fact I had out-sourced my site thus it doesn't make sense why they rejected you -- you don't have to be a webmaster you got to be Aff marketer.