With some of the affiliate companies that I'm on, the vast majority of offers are in the range of $0.90 to $2.00 per lead. Of course there are also some $10per lead offers but those are mostly finance/mortgage/ringtones. I'm sure people make money off low per lead offers. I'm just wondering how they make it work with PPC campaigns.
A $0.40 cent offer is one of my biggest earners. For every penny I spend I make 4 cents. Small when you look at it from that angle, but when you spend $500 in advertising...
These low paying offers are in most cases free. Typically their conversions are very high and so if you have a large advertising budget, you can generate a nice return.
free as in the user doesn't pay to use the offer. In some cases the user will however be required to install a toolbar or something else of a similar nature...so there is a catch obviously.