Do you guys mostly use hyperlinks to display your links so it reads "this site" rather than ww.thissite.cm? I don't know which is more professional, maybe people prefer not clicking on hyperlinks cos they'd rather know exactly where they're navigating? My clickthru is just over a consistent 25%, and i don't know if that's good bad or average, little help? Oh yeah, and how do I make a hyperlink?
In your resource box just put a description, and add this code: <a href="http://www.yoursitehere.com">Your text here</a>
I like to use hyperlinks 2 - 3 times throughout the ad (Get started here, For more info go here, etc), and the entire URL underneath my signature in my ads, just in case the hyperlinks don't work for some reason. Hyperlinks are easy to create - do you have Microsoft Word? If so, go to the Insert file at top, pull-down to Hyperlink. You'll get a pop-up window: Link To = URL, Display = text you want your reader to see. Click ok - and it's there! Now, just copy and paste into your ad. Be sure to test the link! Hope that helps. good luck! Stacey Stanley