For those of you who advertise using Google Adwords, do you advertise on Yahoo Paid search too? What are your experiences? Thanks.
Well, I haven't used it till now ! But somewhere they were giving a $25 free voucher type thing. Thinking to try it soon. - Digital -
I used to. But I feel that it is a whole lot easier to get good organic results on Yahoo. Once I got them I really did not feel like the money was worth it. However if I did not rank well for organic search then yes I would advertise with them.
I actually prefer Yahoo over Adwords but, Adwords is where all the traffic is at. You can still do well with Yahoo, there are many $100 vouchers for Yahoo you can find for free and start testing.
Yes, Yahoo can produce good results too..If I were you, I would test Bing out as well..the competition is still pretty minimal there, so relatively lower cpcs with strong click thru rates..
I advertise on yahoo too... I personally don't like their interface. Their bids are more or less the same as Google (But sometimes you can find some really good things on yahoo).
Yahoo is good but you really test out multiple products before you find out the one converting better on Yahoo... most of the times you get good impressions but very low CTR...
Hi, I have to advertise on Yahoo Paid Search yet but I may try in future. I wonder if those free vouchers can be used by people from all countries.
I'm exploring Yahoo, but I'm not happy at all with how their paid search is managed. They seem to not sort out the traffic from countries I'm not targeting (at least not by IP, maybe just for the signed in users), and the keyword match seems to be automatically set to broad match (called advanced match on yahoo) whenever I check it. and the conversions are much lower than on adwords.