We maintain many blogs all using different platforms; Wordpress, Blogger, Typepad, Squarespace, LiveJournal, Xanga, Amass, etc... All of the blogs are PR1 to PR4. When we publish a press release sometimes its published in multiple places, what we have noticed is the wordpress blogs are indexed faster and come up higher in the Google SERPS than any other blog software. The latest instance which has us scratching our head is a brand new domain which we installed a wordpress to. The press release to announce the launch was published on the new blog, and then also published on a blog with PR4. When you do a search for the press release in Google, the new domain with no page rank information is coming up first in the SERPS!?! When we started to research why this was happening we looked into the header info of each site, and it looks like Wordpress does something different than all the others: • There is reference to a “canonical†link to the specific URL found in the “HEAD†tag. More information: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html. o <link rel="canonical" href="http://www.artofcigars.com/blog/" /> • There is a “generator†META tag as well. o <meta name="generator" content="WordPress 3.0.3" /> • Reference to an “index†link in the HEAD o <link rel='index' title='Art Of Cigars Blog' href='http://www.artofcigars.com/blog/' /> • Multiple H1 tags (I thought we could only have 1? ïŠ) • Using XFN profile for tracking links through the “rel†tag. Here is more information around it, but what is this all about? o Example: <head profile="http://gmpg.org/xfn/11"> o Main link - http://gmpg.org/xfn/ o Profile link - http://gmpg.org/xfn/11 There were a few other oddities in the header, but these are the ones that really stuck out.
Google has adapted the way they work with WordPress. You used to see more issues with the duplicate content between cats, tags, front page/excerpts, and post URLs. Not so much anymore. They also are very quick to pick up new content on WP blogs. I think WordPress is said to run on 13% of all sites now, so it's definitely a big enough number to make sure it's handled the best way possible. You do have more control over a self-hosted WP site than a blogger site, so it's easier to ensure you can provide G with exactly what they need. I believe it is only speculation unless we could see the actual site URLs. Factors such as on-page copy & domain names could explain why the new WP site is favored in the SERP.
In my experience wordpress blogs are indexed faster than others. And I know wordpress blogs more seo friendly than the others because some features on WP is well such as META tag and others.
I am not quite sure if blog itself has anything to do with it. As Brad mention, there are a lot more to it as in on page optimization. Remember, WP has a way of announcing to the world that someone just posted new stuff somewhere and google if it is unique and not very competitive will show it in the serps. But, you will notice, after a while, if it is not really fresh content you will see it gone. My thoughts...
Do you have a link or something that talks about how WP announces to Google (and the rest of the world) about new content?
The structure of wordpress is very much suitable search engines and thats why it gets indexed fast. I also observed this fact. You can read some more blog optimization methods here on squidoo.com. I hope this article will help. http://www.squidoo.com/wordpress-blog-optimization-secrets
with WP you can manage all of your site (structure, keywords, etc) to optimize it. But, you can't do it with blogger.
My wordpress blogs have been indexed by Google faster, and they rank better too because I can make the correct adjustment in a wordpress blog where in regular blogger I can't