Do users of websites REALLY read marketing copy? Also... Which type content is the best to have on a website which really sells, i.e short sentences, bullet points, bold text, italic text etc? Many thanks,
Yep many users read copy but mostly people read bullet points, bold text and italic text. People while glancing through your copy look for these sort of things as they easily can then know whether the product offers them what they are looking for or not. A copy with a video is really best that describes everything visually.