I know that is a strange question, but I've been using Facebook Ads for a long time, and it looks to me too expensive for what I get back. I mean, 1$ for a single click is crazy! How's going for you? Do you have better results?
$1 is pretty low in all honesty. It's going to depend on how competitive your niche is and what your RPC (revenue per click) comes to if you make profit or not. Just have good margins, offer value and it should work.
yes agree with aaron this price is very low some kind of business owner giving more money for just single visit.
The price for Facebook paid ads is depending on how famous your ads is engaging to the audience. If there is a high clickthrough, means a lot of people clicking on your ads, the price would drop significantly.
I've found social media ads can be hit or miss. Most people are there to socialize with friends and family. Networking with others and posting in groups can also help to drive traffic.
Ads on social media networks really hits the spot. Especially on facebook, for you can get quality clicks to your ads from a specific country.