Do search clicks pay the same as ads.

Obviously the page impressions and click-thru rate may be less but do advertisers have to pay the same amount as they would for a contextual ad as they would for a search?

 

Typically it costs you less when someone clicks on a contectual ad (at least has always been the case for me)

I suppose this may differ depending on the field you are in.

 

Thanks, does anyone know any exact rule or evidence to either suggest or disprove this

 

AdSense ads will be pushed at a higher price is my guess. It's the only way to get G and the publisher the most money they can get out of us Advertisers.

There is less pressure to squeeze money out for search ads (I assume you're talking about search as in google.com, not AdSense Search). Google knows how many impressions they will get and has different ways of 'pushing' those if they want to.

You won't find any exact rules.

 

Well if you had a Adsense Search box on your site as well as an adsense ad about 'table tennis'. If someone then searched table tennis using that search box and clicked on the exact same advertiser and bidded keyword, which would pay more?

 

That would be the same but you will get charged for using AdSense Search at the end of the month.

 

That doesn't affect many publishers. I never got charged for using the Adsense Search thingy.

 

??? I don't understand, I'm an adsense affiliate, why do i get charged, I'm not conducting fraudulent clicks!

 

Look in your account. It says that any payments will be offset against charges that might be applicable for using AdSense Search on your site.

I haven't seen a charge yet either, but haven't been payed yet either.

 

What exactly does that mean, Google has found a way to manipulate all of us into stealing what we rightfully have made? I have jsut started using the search so I suppose time will tell!!!

 

What do you mean stealing? And yuo didn't make the search technology did you?

They give you their search technology for free, even pay you when someone clicks. All they are saying with that line of text is that the may, if they feel like, charge you for using it. It will just be deducted from the revenue and never exceed it I suspect.

 

Ohh, sorry if I angered you, I'm still new here, I suppose so although in the last week I've made more from people searching then clicking on blog ads which is literally useless!

 

I bet that little clause in there in case huge publishers like say cars.com send thousands of searches an hour...just to offset server use.

 

My impression too. Probably for high volume users. People like Blueyonder (ISP in UK) license Google Search technology to have it on their site. They could just not pay and sign up for AdSense (albeit somewhat less customizable) if that clause wasn't there.

 

The vagueness still remains though, have you actually been charged and paid for using the search or have you been giving Google a free service?

 

You have it wrong wingdude.

Google gives us a free service.

I get paid for clicks from the search but they aren't all that lucrative, because you never know what the visitor searches for. Could be a 4p Adword KW or a $200 Adword KW. Minus Google's share, minus Google's charge, if any, not much is remaining. I use it as a service to my visitors, not as an actively promoted source of revenue.

 

I've seen better per click ratios on the search than the ads.

 

Me too but those impressions are baded on people actually using the search in the first place. CTR is definitely higher on my account but impressions lower, so overall pretty crap.

 

So is it violating the TOS if I use my Adsense Search instead of Google's own one?

 

If you click the ads, yes. Otherwise no.