Hey guys, I am doing SEO for our property management company in San Diego. My boss and I were having a discussion on where to focus our SEO efforts. He seems to think getting a bunch of reviews for our business on the various directories is important for rankings, but I haven't seen much of any mention of this in the various SEO sites. Your thoughts?
Good reviews and bad reviews might have direct or indirect effect on SEO effort, check out this Google Blog post http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html
Many SEO experts believe Google panda consider reviews. Reviews also help your site to increase the conversion rate. So I think you should go for it.
The net effect of SEO depends on the actual traffic or conversion, whether advertising or sales, this is the key
I observed from the reviews I received from a hotel under me, Google picks either negative or positive review from few particular review sites.And it doesn't mean that you will climb the ranking when you got all positive comments or reviews. Just like what Google always does, that's just only a factor.
Reviews are supported to the Local Listing and Blog commenting. You can also do Onpage and Offpage to your site. The help to promote your site. SMO is plya the best role to promote your site.
My answer is Yes, reviews impact your SERP rankings, especially when it comes to local optimization. User's reviews contributes in building reputation of your website.