Do reciprocal links hurt?

so it is necessary to buy links ?

 

It will hurt your site if you reciprocate to low/no pr site. And excessive link exchange may also ended your site to penalization. It's better to gain one-way link with high pr.

 

If you want to get penalized, yes

 

Reciprocal links should always be relevant to your sites theme. Otherwise they dont count much.

 

YEs. even one way backlinks. Don't buy 1000 one ways!

 

I think reciprocal links are useful if the site linking back to you has similar content, this will allow you to have a greater SEO ranking. If you have a forum and several blogs link to your forum your SEO will improve so its useful when you have relevant content.

 

Hmmm... I thought Matt Cutts discourages reciprocals? Which is why webmasters do three way exchanges

 

3-way link exchanging is just one step short of a link farm. Remember that before you dive into the deep end

 

thanks for the tip, I didn't knew that!

 

I have about 20,000 inbound links and about a dozen outbound links. Those few outbounds are entirely to webmasters I personally know and trust. That pretty much summarizes my take on reciprocal links. Why in the world would I want to link out to a website over whose content I have absolutely no control? A decent page that you link out to today might be a Viagra page next week!

 

Jim you got it again - the chances of it being a viagra-related site the next week is almost a certainty if they're asking for 3-way link exchanges

 

Good point, I agree with that. Rep added