Do PPC ads make PR and backlinks?

Discussion in 'Link Development' started by cofman, Dec 19, 2006.

  1. #1
    As above. Been told that if you use PPC (yahoo or google) adwords show in backlinks. Does this help website seo?
     
    cofman, Dec 19, 2006 IP
  2. michaelp

    michaelp Peon

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    #2
    I'm not sure about the backlinks thing, but I highly doubt it.

    As far as SEO, some search engines frown upon paid links. Once an engine can detect that a link is paid, odds are their algorithm will do something to discount the link (similar to reciprocal linking). This includes monthly/yearly paid links and PPC.

    This link "discount" doesn't hurt your SERPS, but it doesn't help it.

    Also, PPC links usually aren't static, and they usually don't link directly to the site; so even if a search engine wanted to credit the link, they may have a tough time. For an example, right-click on an Adwords ad in this forum and select "copy link location," and then paste the result in notepad. The link will look like

    http://pagead2.googlesyndication.co...gle+Advertising&kw3=Google+CPC&okw=Google+ADS

    ...I don't even see the destination URL in there, just the referrer. In this case, there's no chance for anyone other than Google to generate a backlink, unless the search engine:

    1) Strips the "Destination URL" from the PPC ad text. Or
    2) The search engine follows the link and uses the resulting page URL for the backlink.

    Personally, I really don't think it helps at all. If it did, you could easily buy your way to the top of a search engine. All of those companies spending thousands per day on PPC would already rank at the top everywhere.

    ...And that wouldn't really be fair ;)

    I hope this helps,
    Michael
     
    michaelp, Dec 19, 2006 IP
  3. Cryogenius

    Cryogenius Peon

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    #3
    PPC advertisements are usually driven with Javascript, and therefore can't transfer PageRank or link juice.

    Cryo.
     
    Cryogenius, Dec 19, 2006 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    They dont't show as backlinks and it doesn't directly help seo.
     
    GuyFromChicago, Dec 19, 2006 IP
  5. manageyourlinks

    manageyourlinks Peon

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    #5
    it has no affect whatsoever.
     
    manageyourlinks, Dec 19, 2006 IP
  6. Richie_Ni

    Richie_Ni Illustrious Member

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    #6
    Exactly!
    The only thing you could benefit from PPC ads is traffic!
     
    Richie_Ni, Dec 19, 2006 IP
  7. zsales

    zsales Peon

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    #7
    They can when people scrape pages that have the ads on them then turn them into links on your scraped pages.
     
    zsales, Dec 19, 2006 IP
  8. trichnosis

    trichnosis Prominent Member

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    #8
    they are sending traffic to your site . i think they will not counted as backlinks
     
    trichnosis, Dec 20, 2006 IP
  9. TangoUK

    TangoUK Guest

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    #9
    They do show up as someone has pointed out, but they don't carry any weight.
     
    TangoUK, Dec 20, 2006 IP
  10. Mong

    Mong ↓↘→ horsePower

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    #10
    Actually PPC cannot give you live link because they have to track 'clicks' so they use javascript. But ads from TLA or other text link brokers give live links :)
     
    Mong, Dec 20, 2006 IP
  11. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #11
    No, they don't.
     
    GuyFromChicago, Dec 20, 2006 IP
  12. Rogem

    Rogem Peon

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    #12
    I would assume they do not as the PPC link works like this

    Site showing Advert
    >
    Advert provider (Such as yahoo) who check the link click is correct
    >
    You

    So if anything they helping with PR to Google. Though they will help with traffic, for a bit.
     
    Rogem, Dec 20, 2006 IP
  13. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #13
    PPC ads from the major providers (Google, Yahoo, MSN) do not have any direct effect what-so-ever on organic search results or PR. No direct effect, none, notta, zero, zippo, nothing.

    From the source...
     
    GuyFromChicago, Dec 20, 2006 IP
  14. solomonrothman

    solomonrothman Member

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    #14
    They only help with branding and exposure, but those can lead to more links
     
    solomonrothman, Dec 21, 2006 IP
  15. candid_kris

    candid_kris Banned

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    #15
    what i know is that PPC can driven you traffic but not for backlinks...notice that when you ask for advice in regards to traffic PPC will be listed there but if you ask for backlinks it'll not...
     
    candid_kris, Dec 21, 2006 IP